How Cricketers Are Shaping Fashion Trends in 2025

In 2025, cricket is no longer just about runs, wickets, and records—it’s also about runways, wardrobes, and red carpets. The modern cricketer is a style icon, blending athleticism with sartorial sophistication, and shaping fashion trends across the globe. From customized sneakers to luxury streetwear, cricketers are becoming major influencers in the fashion world, redefining what it means to be a sports celebrity.

In this article, we explore how cricketers are setting fashion trends in 2025, how their style choices influence fans, and what the future holds for the dynamic intersection of sports and fashion.

The Rise of the Fashion-Forward Cricketer

Cricketers today are global celebrities, with social media followings in the millions and partnerships with premium lifestyle brands. What began as occasional red-carpet appearances has evolved into full-fledged fashion identities—with some players even launching their own labels.

Cricketers like Virat Kohli, Hardik Pandya, Pat Cummins, KL Rahul, and Shubman Gill have become household names not just for their on-field achievements but also for their off-field looks.

Fashion photographers, street-style blogs, and high-end magazines regularly feature cricketers, proving they now have a significant impact on fashion trends across Asia, Australia, the UK, and beyond.

Top Fashion Trends Inspired by Cricketers in 2025

Let’s take a closer look at the specific fashion trends shaped by cricketers in 2025:

1. Athleisure 2.0

Cricketers are leading the evolution of athleisure—where functionality meets fashion. High-performance fabrics, minimalistic designs, and tailored fits define the look.

• Shubman Gill is often spotted in luxury sportswear brands like Off-White, Lululemon, and Adidas Y-3.

• Ben Stokes promotes British brands that blend athletic wear with streetwear vibes.

2. Sustainable Fashion

Eco-conscious fashion is gaining momentum, and cricketers are supporting sustainable clothing lines, biodegradable sneakers, and upcycled apparel.

• Pat Cummins advocates for brands that prioritize ethical production and recycled materials.

• Indian cricketers like Virat Kohli are seen endorsing plant-based fabrics and cruelty-free footwear.

3. Designer Collaborations

Cricketers in 2025 are collaborating with top fashion designers for limited-edition collections.

• Hardik Pandya’s streetwear collab with a Mumbai-based fashion house sold out within hours.

• KL Rahul teamed up with a premium European label to launch a minimalist clothing range inspired by cricket aesthetics.

4. Statement Accessories

Watches, sunglasses, and custom sneakers are no longer afterthoughts. They are style statements.

• Smartwatches with luxury straps

• Retro-inspired sunglasses with modern tech features

• Personalized cleats and sneakers in pre- and post-match appearances

5. Grooming and Hair Trends

Haircuts, beard styles, and skin-care regimens have become integral parts of a cricketer’s fashion identity.

• Beard grooming trends inspired by players like Ravindra Jadeja and Moeen Ali are going viral on TikTok.

• Cricketers are endorsing men’s grooming products, skincare lines, and haircare brands, creating a new market segment.

Social Media: The New Fashion Runway

Platforms like Instagram, YouTube Shorts, and TikTok play a huge role in showcasing cricketers’ fashion personas. With stylists and photographers working full-time with athletes, social feeds have become curated fashion journals.

• “Fit check” reels before and after matches

• Locker-room “OOTD” (Outfit of the Day) posts

• Brand-tagged photoshoots during tours

This digital exposure transforms fashion choices into trending topics overnight, especially among Gen Z and millennials.

The Influence on Fans and the Youth

Cricketers are incredibly influential among young fans, and their fashion choices directly impact consumer behavior. Apparel stores and online retailers report spikes in sales every time a cricketer is seen in a new look.

Examples:

• The “Virat Kohli monochrome hoodie look” was replicated in over 500,000 online sales within two weeks.

• “KL Rahul’s overshirt and cargo combo” became a top trend in men’s fashion across Asia.

Even regional players in domestic leagues now collaborate with local fashion brands to push accessible fashion for the masses.

Cricketers with Fashion Brands in 2025

Several cricketers have turned entrepreneurs, launching their own clothing and lifestyle labels:

1. Virat Kohli – One8

One8, Kohli’s fashion and fitness brand, continues to evolve in 2025 with premium lines in:

• Gymwear

• Everyday casuals

• Vegan sneakers

2. KL Rahul – Gully

Inspired by Indian street culture, Gully blends street style with sport functionality, making it a youth favorite.

3. Hardik Pandya – Limitless

Pandya’s brand “Limitless” pushes boundaries with bold colors, prints, and luxury streetwear.

These brands offer athletes control over their public image while allowing fans to connect through fashion.

Gender-Neutral and Inclusive Fashion

Modern cricketers are embracing gender-fluid fashion and breaking stereotypes:

• Cricketers have walked in gender-neutral fashion shows in India and Australia.

• Oversized silhouettes, crop jackets, and layered looks dominate cricket-inspired fashion.

• Female cricketers like Smriti Mandhana and Ellyse Perry have launched their own inclusive fashion lines, encouraging diversity and body positivity.

Cricket Meets High Fashion

In 2025, the line between sportswear and runway fashion is blurrier than ever. Cricketers are regular faces at:

• Fashion Weeks in London, Paris, and Milan

• Magazine covers like GQ, Vogue, and Harper’s Bazaar

• Brand campaigns for Gucci, Louis Vuitton, Balenciaga, and Prada

Fashion designers are also drawing inspiration from cricket gear, with cricket gloves, helmets, and pads reimagined as luxury accessories.

The Future: Tech-Infused Cricket Fashion

Looking ahead, the fusion of technology and fashion is set to take cricket-inspired style to the next level:

• Smart jackets that change temperature based on weather

• LED-lit shoes worn during post-match events

• Custom-fit AI-measured apparel for every athlete

Fashion brands and sports tech companies are already working on integrated collections—ensuring cricketers remain ahead of the curve both on and off the field.

Conclusion

In 2025, cricketers are not just athletes—they are cultural influencers, style leaders, and fashion entrepreneurs. From dressing rooms to fashion weeks, they’re making bold statements that influence millions of fans worldwide.

By embracing sustainable fashion, supporting inclusive styles, and launching their own labels, today’s cricketers are redefining masculinity, self-expression, and individuality in sports. The influence of cricket on global fashion is stronger than ever, and it’s only going to grow in the years ahead.

Whether you’re a die-hard cricket fan or a fashion enthusiast, one thing is certain: cricket and fashion are now part of the same team.